We need a new approach, and we need to develop a mindset focused on what it really takes to be able to deliver on mission both now and in the future. You don’t get there by starving your organization.
Leaders, board members, and staff must adopt new paradigms for carrying out their work. They must align their business models and fundraising strategies with their ability to deliver their mission and impact. They need to Think Money First!
Thinking Money First means understanding what it really costs to deliver great outcomes over the long term:
It means investing in human capital, infrastructure, capacity, working capital, change capital, and long-term reserve needs.
It means adapting your business model to reflect the realities of today’s social sector and focusing on delivering customer value.
It means holding one truth central if you want to deliver impact now and in the future:
No Money. No Mission.